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Privacy Policy

Last updated: 17 March 2026

This Privacy Policy explains how personal information is collected, used, and protected when you visit or make a purchase from the website operating under the brand The Sauce Foundry.

1. Who We Are

The Sauce Foundry is a trading brand used by:

Chilli Pete
16 Lambourn Court
Emerson Valley
Milton Keynes
MK4 2DA
United Kingdom

If you have any questions about this Privacy Policy or how your data is handled, you can contact us through the contact details provided on our website.

2. What Personal Data We Collect

We may collect and process the following types of personal data.

Information you provide to us

When you place an order, create an account, or contact us, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order details
  • Payment information (processed securely by our payment provider)

We do not store full payment card details on our website.

Automatically collected information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referring website or search engine

This information is used to understand how visitors use our website and to improve our services.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders
  • Deliver products you purchase
  • Communicate with you about your order
  • Respond to enquiries and customer support requests
  • Improve our website and services
  • Prevent fraud and maintain website security
  • Measure the effectiveness of advertising campaigns

We only collect and use personal data where we have a lawful basis to do so under UK data protection law.

4. Analytics and Advertising

Our website uses tracking technologies to understand website traffic and improve marketing.

Google Analytics

We use Google Analytics to collect anonymised information about how visitors use our website. This helps us understand which pages are visited, how users interact with the site, and how we can improve the experience.

Google Analytics may collect information such as:

  • IP address
  • Device type
  • Pages visited
  • Session duration

Google may process this data in accordance with its own privacy policies.

Meta (Facebook and Instagram)

We use the Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram.

This allows us to:

  • Understand how users interact with our website after seeing an advert
  • Show relevant adverts to people who have visited our website

TikTok Pixel

We use the TikTok Pixel to measure the effectiveness of advertising campaigns and understand how users interact with our website after viewing a TikTok advertisement.

Cookie Consent

These analytics and advertising tools are only activated where appropriate consent has been provided through our cookie consent system.

5. Cookies

Our website uses cookies and similar technologies to improve user experience and measure website usage.

Cookies may be used for:

  • Essential website functionality
  • Website analytics
  • Advertising and marketing

We use CookieYes to manage cookie consent and allow visitors to control which types of cookies are used on the website.

You can manage or withdraw your consent to cookies at any time using the cookie settings available on the website.

6. Sharing Your Information

We may share your information with trusted service providers where necessary to operate our business, including:

  • Payment processors
  • Shipping and delivery providers (such as Royal Mail)
  • Website hosting providers
  • Analytics providers (such as Google Analytics)
  • Advertising platforms (such as Meta and TikTok)

These third parties only receive the information necessary to perform their services.

We do not sell or rent your personal information to third parties.

7. Data Storage

Our website is hosted in the United Kingdom. Personal information is stored securely and protected using appropriate technical and organisational measures.

Some of the third-party services we use, such as Google, Meta, or TikTok, may process data outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards are used to protect your personal data.

8. How Long We Keep Your Data

We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including:

  • Completing orders and customer service requests
  • Meeting legal, accounting, or tax obligations
  • Resolving disputes and enforcing agreements

9. Your Data Protection Rights

Under UK data protection law, you have certain rights regarding your personal data, including the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your personal data in certain circumstances
  • Object to certain types of data processing
  • Request restriction of processing
  • Request transfer of your data to another organisation

If you wish to exercise any of these rights, please contact us.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

10. Security

We take appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Any updates will be posted on this page with a revised update date.